The number of environmentally conscious consumers in online retail is growing every day, and online stores must keep up and commit to a positive social and environmental impact in order to satisfy them. People in general, are more sensitive to the effect their actions have on the wellbeing of the planet than ever, and that has reached the online retail business. Greener options and practices can be the difference-maker behind the purchase decision.
A study performed by the logistics services provider “Dotcom Distribution” showed that 64% of buyers have taken the sustainability and environmental impact of a company's practices into consideration in the decision making process behind a purchase. Presenting eco-friendly practices and alternatives as an e-commerce site can make you stand out over the competition, and attract a higher quantity of customers.
In the last few years, the number of environmentally conscious shoppers has grown constantly. In some cases consumers are even willing to pay more money if the online store is committed to sustainable solutions. The global measurement and data analytics company “Nielsen”2 conducted a research where 60% of the global respondents said they were disposed to pay more money for products and services if the online store was actively contributing to making a positive social and environmental impact.
There are numerous ways online retailers can implement greener alternatives in their businesses. One of the most influential eco-friendly actions an online store can take is to offer environmentally responsible product packaging. This is a visually appealing way of making long time customers who will appreciate these actions and contributions to the environment.
Some of the best alternatives that can be implemented for eco-friendly packaging are the following:
Another approach some online stores have is to focus on socially-conscious actions. A great example is the brand Tom’s, which provides a free pair of shoes to a child in need for every shoe that is bought by their shoppers. But this is just an example of the many possibilities e-commerce can implement to make a positive social impact.
Consumers are changing, shifting their actions towards the wellbeing of the world, and online stores are changing with them. This type of environmental and social conscious action can be very important. It can improve the customer’s perception of the brand, enhancing the brand’s image while making a positive contribution.
At OGOship, we have created a variety of PRO services for our customers to help provide eco-friendly shipments to environmentally conscious consumers. Take the first step towards outsourcing logistics by submitting your contact details with the form below.