Product category insights

• There is great potential with subscription-based operational logic for many supplements, vitamins, and personal care products that eCommerce businesses can utilize to ensure a steady revenue flow.
• eCommerce merchants need to pay special attention to regulatory issues.
• Special regulatory considerations need to be taken into concern when it comes to international shipping.

Order fulfillment – a path to success for supplements, vitamins, and personal care products

Order fulfillment for supplements must pay particular attention to accuracy. For some products, there might be specific hygiene or temperature requirements. With this product category, a best practice is to rotate. 

With supplements and vitamins, eCommerce merchants have to pay interest in shipping fees and costs. One way to offer faster, more affordable shipping options to your customers is by distributing inventory across multiple fulfillment centers. In Europe, for example, a warehouse in Central Europe could cater to the customer base close to Germany and another fulfillment center in the Nordics. 

Use branded packaging to ensure your name and logo are present when the customer receives the order.

How can OGOship benefit you?

OGOship offers the option to customize packaging as well as distribute inventory to multiple order fulfillment hubs for all customers. This provides you with sustainable, fast, and cost-effective shipping.

Product category insights

• Sporting goods are somewhat special from a warehousing and order fulfillment point of view since they may come in whatever shapes, sizes, and weights.
• The seasonal variation may be high, and e-commerce merchants need to be able to scale their capacity to meet peak sales seasons.
• Pick and pack accuracy, and careful packaging is important to avoid the goods being damaged.

Sporting and fitness products order fulfillment to your advantage

OGOship has extensive experience working together with many sporting and fitness brands. Our customers sell a variety of different kinds of products, for example, related to gamified physical activity and yoga, to name a few.

Gain competitive advantage with OGOship

We provide fast shipping to the whole of Europe. With our services, you can optimize your eCommerce logistics and store your products strategically in optimal order fulfillment centers. This allows you to gain fast shipments with lower costs.

Product category insights

When discussing the category of consumer electronics, these are the main things that are worth bearing in mind: 

• Electronics is a very fast-paced, ever-evolving product category for eCommerce.
• Consumer media and electronics are also one of the most mature segments in eCommerce.
• Typically, consumers spend some time doing online research and then buying offline, but more and more people are turning to online stores, too.
• The sales of electronics products are increasingly accompanied by other services, such as the installation of the product and/or its maintenance and repair.
• One of the crucial factors in determining a purchase in this segment is other customers’ reviews and experiences with the product.

Electronics fulfillment: considerations for pick, pack, and ship

Many consumer electronics products are very fragile and valuable, which means brands need to apply some extra security and quality measures throughout the entire supply chain.

To begin with, you or your selected fulfillment partner will need to know how, exactly, the items should be packaged, as well as be aware of whether they need to be stored under particular conditions (think about, for example, temperature or humidity levels). It’s also essential to comply with any regulatory aspects related to the shipment of those products, to avoid fines or other legal complications.

OGOship as your order fulfillment partner

OGOship has done order fulfillment for various electronics brands for years. Our specialists are happy to tell you more about how we can ensure your products are packed securely and shipped fast.

Product category insights

The fashion industry differentiates itself from other product categories in the following:

• It is one of the oldest-established online retail sectors.
• Typical distribution channels include merchants that stock and distribute a range of different clothing types and brands, such as Zalando, Boozt or OnBuy.
• The standard lifecycle of products is rather short, with items changing every new season as with new trends emerging at a fast pace (and others disappearing just as rapidly).
• The amount of returned products is much higher compared to other product categories.

Clothing fulfillment: the key takeaways

If you want to make logistics the differentiating and winning factor for your clothing store, then we have some useful bits of advice for you below.

Focus on fast deliveries

Just like the fashion industry itself tends to operate at a very swift pace, so do its warehousing and logistics processes. Customers want and expect their clothing items to be delivered quickly, therefore you will need to provide that level of speed with all your online orders.

Implement an accurate pick-and-pack process

Due to high pick-and-pack demands, fashion brands have very little room for mistakes on any order they receive. This makes it essential for your online clothing business to have a process in place that always ensures that the right item (think size, color, type, number of items, and so on) gets shipped to the right customer, every single time.

Be savvy about seasonality

Do you have a strategy to manage seasonality? For example, with end-of-year sales often increasing exponentially, you might need to hire more warehouse and logistics resources, to keep up with the higher demand while still delivering exceptional order fulfillment services.

Don’t forget about returns

The fashion industry is also characterized by a much higher turnover of items compared to other sectors, which makes it vital for your online clothing brand to keep returns front of mind. Most eCommerce retailers want to offer free or very convenient returns, but you must always remember that returns are never, in fact, totally free for you: you will still need to pay for delivery. This also poses a serious issue from an environmental point of view, as moving items back and forth will contribute to increasing your carbon footprint at a time when you should be doing the exact opposite. So, instead of exclusively managing returns, think about how to avoid returns, or minimize them as much as possible. For example, offer much more detailed product descriptions on your online store, perhaps add a video too, and incorporate a sizing guide as well as customer reviews that mention sizing and fitting.