WooCommerce is one of the most popular e-commerce platforms out there. And that means there are thousands of plugins available to help you get your store set up exactly as you want it.
Having so much choice is both a blessing and a curse. With a vast array of plugins to pick from, at all sorts of different price points, how do you know which ones you need for your online store?
We’re here to make the decision a little easier. We’ve cherry-picked the top five WooCommerce plugins that we believe will take your online store to the next level.
Whether you want to entice new customers with a discount code or reward loyal shoppers with a voucher, Smart Coupons is the plugin for you.
This extension lets you run all sorts of promotional offers, sales, and discounts on your e-commerce site. You can apply free shipping, offer a percentage discount, or create gift vouchers.
You can even choose to generate personalized coupon codes and email them directly to your target customers.
There are plenty of useful features. You can restrict discounts by location, time period, product type, and minimum spend. The designs and emails can be customized to fit your brand. And you can reduce cart abandonment by offering discounts to first-time customers.
Smart Coupons is intuitive to use, easy to set up, and doesn’t slow down your checkout process.
Review: “This plugin allows us to offer gift cards and coupons exactly how we need to. Well thought out. Service and support is stellar too!”
Grouping products together into bundles can help maximize your sales, encouraging customers to buy more items than they might otherwise have done.
The Product Bundles plugin from SomewhereWarm does just that. You can use this extension to create all sorts of different bundles, from bulk discounts to frequently-bought-together recommendations.
Its simplest function is letting you offer a discount when customers buy two or more products together. But it also lets you build pick-your-own bundles, where you give customers a list of suggested products and they pick the ones they want to add to their cart.
You can create bundles of products that are frequently bought together too, then display them as recommendations to customers who are considering one of the items in the bundle.
With Product Bundles, you have full control of the pricing and shipping setup of your bundles. It also integrates with your WooCommerce store’s inventory and will warn you when bundle products are running low.
Plus, you’ll find additional analytics to help you assess the success of your bundles and their impact on your revenue.
In short, upselling your products becomes much easier once you have Product Bundles installed on your WooCommerce site.
Review: “The plugin is easy to use and does everything it needs to do. Above that I needed some small customization and within half an hour I got a reply with the code I needed to implement! Great!!”
Mailchimp for WooCommerce
Mailchimp is a well-known email marketing platform that helps you keep in touch with your customers, automate your customer journey, and upsell your products. It has expanded in recent years and now includes retargeting ads on Instagram and Facebook.
Connecting your WooCommerce store to Mailchimp gives you access to its wide range of powerful marketing features. This plugin, developed by Mailchimp itself, makes it simple to automate and personalize your email marketing.
You can set up automated emails to welcome new subscribers, acknowledge first-time customers, and re-engage old ones.
Cart abandonment emails help to increase sales, while product recommendation emails can be personalized to your customers, making them more likely to return.
Mailchimp also makes it simple to create retargeting ads on Facebook and Instagram. Entice potential customers back to your store by catching their attention as they browse social media, reminding them of the products they’ve explored before.
Finally, Mailchimp gives you access to a range of analytics and insights to help you improve your digital marketing. A/B and multivariate testing tools are available too, letting you optimize your campaigns for maximum conversions.
This plugin is a must for anyone looking to take their digital marketing to the next level.
Review: “Mailchimp has evolved to be an easy platform to shoot your email campaigns in addition to great simple integration with WordPress websites. Simple steps to summarize a complicated integration. Great Job Mailchimp team…”
Need to connect other software with your e-commerce store but don’t have a native integration available? The WooCommerce Zapier plugin lets you connect your online shop with thousands of other cloud-based apps.
If you’ve been manually transferring data via CSV file, or even inputting it yourself, WooCommerce Zapier will save you many hours. Once the connection is set up, you can configure triggers so that data is transferred automatically.
For example, you could set up a trigger that adds a customer to your CRM database when they make a new order. Or that emails new customers a coupon when they purchase for the first time.
The plugin also integrates your store with a wide range of accounting software, such as QuickBooks, Xero, and Freshbooks.
There’s no coding required. Once you’ve linked your WooCommerce store to Zapier via the plugin, you can build workflows and automations using their intuitive editor. So, you won’t be reliant on the help of a developer when you want to set up a new automation.
Review: “It works well and their support is outstanding. I got continuous support because I had a lot of questions and they were super helpful to me. Recommended.”
Of course, setting up your online store and marketing your products is only half the story. You also need to fulfill orders and deliver those products, no matter where in the world your customers are based.
Fast and affordable shipping is one of the biggest challenges facing small and medium e-commerce stores. That is where third-party partners like us come in.
OGOship has a network of warehouses across Europe. You can store your products in multiple warehouses so that they are always close to your end customer. That means items reach your customers quickly. And it helps to keep carbon emissions down too, making it good for the planet as well as your store.
When you get an order, OGOship’s order management system, myOGO, gives you everything you need to track it, update your inventory, and ship the products. It is simple and intuitive to use, and you can connect to multiple webstores.
Best of all, OGOship integrates with all the major e-commerce websites, including WooCommerce. The plugin connects your online store and sends information to myOGO when you get an order.
It automatically adds tracking links to your emails, so your customers have the reassurance of knowing that their order is on the way.
And you can choose to add a stock synchronization too, so your inventory is always up-to-date.
Review: "With the help of OGOship, we have managed to expand our production and sales to the whole of the Nordic region in less than three months." (Source)
OGOship integrates seamlessly with the most common e-commerce platforms – and more
We are constantly developing new integrations to help you power up your e-commerce platform because we want to be your one-stop-shop for all things related to e-commerce order fulfillment, fast and cost-effective shipping, and global sales. If you don't see your favorite integration on the list, you are welcome to reach out.