OGOship

How to sell your products in the Nordics?

A guide for e-commerce businesses.

ogoship background graphics
ogoship background graphics
ogoship background graphics

Why should your online store
sell in the Nordics?

The Nordic region is an attractive market for many e-commerce businesses. The Nordics were the second biggest e-comm market in Europe in 2018, measured by average annual spending for online shopping per capita.

People in the Nordics are used to buying online and spend a big buck. In 2018, people were spending 30% more money on online stores than three years before.

ogoship-how-to-sell-nordics

Book a call with our e-commerce specialist

Book a call with one of our e-commerce specialists to explore your growth opportunities in the Nordic markets. 

Average annual spending per capita for online shopping in Europe from 2017 to 2018, by country (in euros)

E-commerce spending per capita in Europe 2017-2018, by country.

ogoship-annual-spendings

A closer look

Sweden

In Sweden, 68% of consumers bought goods online in 2018.

Since that, e-commerce has shown double-digit growth in 2019. The online retail industry increased by 13% and was worth 87 billion Swedish kronor (that's a staggering 8.24 billion euros) at the end of 2019.

ogoship-how-to-sell-nordics-sweden

Product categories

The top 3 product categories the Swedes love shopping are:

ogoship-shipments-2-bg-white
Clothing and footwear
ogoship-shipments-2-bg-white
Beauty and
healthcare products
ogoship-shipments-2-bg-white
Books, media and
home electronics

Categories have both as well
over 20% share

Popular countries the Swedes order products from:

Germany

29%

UK

26%

China

23%

USA

14%

Payment methods

Payment cards are the most popular payment method among Swedish e-commerce customers. More than half of Swedish consumers, 54%, prefer to use their cards when they pay online. Another popular payment method in Sweden is the invoice, which is used by 28%.

Shipping preferences

The Swedes appreciate the ability to choose how the item will be delivered and pick the delivery date for home delivery. Free shipping may be a factor when the Swedish consumer decides whether to shop or to stop. The shipment should be fast as the customers expect to get the products within three business days or sooner.

Where to reach them

The 5 most visited websites in Sweden in January 2020 were google.com, youtube.com, facebook.com, aftonbladet.se, and expressen.se.

The most active social media users are 25-34 years old.

Via Facebook advertising, you can reach 6 million Swedes. Instagram advertising audience size is 4.8 million, Snapchat 3.9 million, Twitter 1.85 million, and LinkedIn 3.8 million people.

The most active social media
users are 25-34 years old.

TIP: 82% of Swedish c-commerce consumers would be willing to wait a couple of extra days if the delivery would be more eco-friendly. Interested in our sustainable delivery options?

Ask for green 3PL package
rutger-vonk-ogoship

Rutger Vonk, Business Development Manager

+31 621 359 510
sales@ogoship.com

A closer look

Denmark

Market potential

There are nearly 6 million people in Denmark, and 98% of them use the internet. In Denmark, 68% of consumers bought goods online in 2018.

ogoship-how-to-sell-nordics-denmark

Product categories

The Danes like to shop:

ogoship-shipments-2-bg-white
Clothing and footwear
ogoship-shipments-2-bg-white
Home electronics
ogoship-shipments-2-bg-white
Books and media

Popular countries the Danes order products from:

UK

31%

Germany

27%

China

25%

Sweden

14%

Payment methods

The Danes prefer to pay with payment cards, Dankort being the most popular payment method in the country. MobilePay is also a popular payment solution.

Shipping preferences

The Danish online shoppers value the ability to choose the preferred delivery method as well as the date for delivery. Fast and free shipping is also essential for Danish consumers.

Where to reach them

The most visited websites in Denmark in January 2020 were google.com, youtube.com, facebook.com, netflix.com and google.dk. The most active social media audiences were 25-34 years old. Other age groups use social media reasonably much as well.

The 5 most used social media platforms were Facebook, youtube, Facebook messenger, Instagram, and Snapchat.

You can reach up to 3.7 Danish people via Facebook adverts. Via Instagram, you can reach 2.10 million, Snapchat 2.25 million, and LinkedIn 2,6 million Danes.

The most active social media
audiences were 25-34 years old.

A closer look

Finland

Market potential

Finnish e-commerce shoppers spent approximately 28 billion Euros online in 2018.

There’s still potential for growth since the average purchase amount per e-commerce consumer is the lowest amongst the Finns compared to the other countries in the Nordic region.

ogoship-how-to-sell-nordics-finland

Product categories

The Finns like to shop:

ogoship-shipments-2-bg-white
Clothing and footwear
ogoship-shipments-2-bg-white
Books and media
ogoship-shipments-2-bg-white
Home electronics

Popular countries the Finns order products from:

China

34%

UK

24%

USA

23%

Sweden

13%

Payment methods

The most popular payment method is a payment card. Direct payment via bank is the second-best option.

Shipping preferences

The Finnish online-consumer wants to be able to choose how the item will be delivered. When Finns order online, they like to know the delivery date. Free and fast shipment is also an advantage.

Where to reach them

The 5 most visited websites in Finland in January 2020 were google.com, youtube.com, facebook.com, iltalehti.fi, and is.fi.

In Finland, the most active social media users are 24-35 years old, like in the other Nordic countries. Not to worry, different age groups are firmly online too.

The number of people reachable via Facebook adverts in Finland is 2.7 million. Via Instagram, the number is 1.9 million. Snapchat 1.1 million, Twitter 773 000, and LinkedIn 1.3 million.

The most active social media
users are 25-34 years old.

Ready to start shipping faster?

Are you ready for faster, easier and more sustainable e-commerce logistics? We got you covered. Drop us a line, we'll get right back.

Integrate your e-commerce platform

Ship with the most trusted logistics partners